Strikeforce in Japan: Why it’ll work and UFC won’t

By Dave Walsh

There have been rumors since the announcement of the Strikeforce Heavyweight GP that Strikeforce’s head honcho Scott Coker had plans on running a leg of the Strikeforce Heavyweight GP in Japan, of all places. He wants this tournament to have a “global” feel to it, and running in a new market like Japan seems like a no-brainer.

I really haven’t given this much thought, as it seemed like big plans with no follow-through. Especially after Coker had all of this big talk about running Cowboys Stadium in Texas, a feat that a Manny Pacquiao fight sold 50,000+ tickets to. A bit of insanity if you ask many, as UFC has yet to even approach such a large stadium. Japan, on the other hand, seems to be a very real possibility. On Tuesday night I spoke with MMA Torch about the announcement from the UFC in regards to their “Japanese expansion” and Jamie surprised me with a question about Strikeforce running Japan.

Honestly, Strikeforce has a much better chance of running Japan than the UFC does, this year next year or after. The logic behind this is very, very simple, but also very solid. The big thing is that to run in Japan, you have to be ready to make concessions and promote in Japan. UFC’s expansion is, well, underwhelming. They have an obscure pay-TV network they run on and will now feature some mobile video services, but none of this is very interesting to fans in Japan. Without live shows, a broadcast television network and some star power the UFC has no real hopes. Their attitude of “all or nothing” will be their achilles heel in Japan.

 

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