If you didn’t notice already, UFC’s Toronto pre-sale figures are a really big deal

By Zach Arnold | February 11, 2011

You don’t think selling 40,000+ tickets, scalpers or not, for the April 30th show at the Sky Dome (Rogers Centre) is big? Of course it is. Not that this comes as any surprise to us given that I predicted 10 months ago that a show with GSP would easily outdraw the Blue Jays (and it has).

There was great consternation that the Sky Dome was too big of a facility for the UFC to run their debut in Ontario and that they should run the Air Canada Centre. I didn’t buy into that idea because Ontario, along with other major Canadian cities, have been huge PPV-buying markets for the UFC. Naturally, UFC was going to draw big for their first foray into Toronto. I will say that it is quite astonishing just how fast tickets are selling, which is a good thing.

UFC must be hoping and praying for Georges St. Pierre to beat Jake Shields. If the fight is ugly but GSP wins, that’s one thing. If Shields wins and it’s exciting, that’s a crapshoot. If Shields wins and it’s ugly, then I don’t know how hot Toronto would stay as a live-event market. Ultimately, the goal is for St. Pierre to win and look strong so that the ‘dream match-up’ between him and Anderson Silva happens in Toronto.


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